This collection explores the idea of femininity on a conceptual level.
In Nordic mythology Freya is the goddess associated with love, fertility and beauty. This collection aims to bring forward these feminine qualities which we have forgotten to appreciate in relation to the masculine qualities.
Not being accustomed to quantifying women’s powers and gifts, they remain in the shadow and are not as appreciated as the masculine ones.
Most often the male approach to success is measurable.
But how can we quantify the gifts a woman makes: love, care for children, deep connection in the family, in society? How can you quantify the subtle ways of influencing and living a life that feels good instead of one that looks good?
Femininity itself is a power. Even in modern society we still get stricken by stereotypes trying to convince us that it is our weakness, when, in fact, it is our greatest gift.
The collection combines ancient techniques of jewelry: granulation, reticulation, fusion – enhancing the idea of harmony.
I combined pearls and semiprecious stones with regular stones, alternating smooth, glossy surfaces with textured surfaces, gold with black … precisely to enhance each other just as the feminine and the masculine stand side by side in everyday life.
This collection is trying to suggest a new paradigm for modern relationships. The future is not white or black, only feminine or masculine, it is of women and men who are aware of their power together.